Samsung rolls out landmark outdoor billboard campaigns worldwide for Micro RGB

Samsung has launched outdoor billboard campaigns for Micro RGB at prominent global landmarks, broadening its reach to customers in strategic markets worldwide.

The Micro RGB billboard campaign will be displayed across South Korea and iconic locations, including Times Square in New York, Piccadilly Circus in London, and the Entertainment Building in Hong Kong, running through the end of the year. The campaign showcases the capabilities of Samsung’s Micro RGB AI Engine Pro, highlighting its precise color control for richer and more vibrant visuals.

Featuring a large-scale hip-hop dance performance choreographed by Sergio Reis, the advertisement demonstrates the display’s extensive RGB backlighting and AI-powered image processing, while also spotlighting AI-powered features such as AI Soccer Mode and Vision AI Companion for a more immersive viewing experience.