LG Malaysia launches 130th brand store at Sunway Pyramid
LG Malaysia has opened its 130th LG Subscribe Brand Store at Sunway Pyramid Shopping Mall to establish the largest and most extensive home appliance subscription branded kiosk network in the country.
The subscription model first launched locally in 2019 with a single brand kiosk before scaling across regional markets to reach its current footprint. And now, the network spans 58 locations in Central Malaysia, 29 in the Northern region, 23 in the Southern region, 15 in East Malaysia, and 5 across the East Coast.
Managing Director of LG Electronics Malaysia, Mr Justin Choi, stated that the milestone reflects consumer trust and the company’s commitment to making premium home living more flexible and accessible without the upfront cost of ownership.
Each physical outlet features a dedicated Maintenance Service Zone where customers can learn about after-sales care, filter replacement, and routine servicing. Store associates also use these spaces to host TikTok Live sessions during off-peak hours to extend digital engagement beyond the physical store walls.
Alongside the retail expansion, the company is activating its Filter Drop Campaign, a customer engagement programme that invites subscribers to drop off their used filters at brand stores for responsible disposal.
Participants receive a complimentary gift upon drop-off as part of a lifecycle sustainability initiative. This program aligns with the broader Future Vision 2030 strategy to transform the company into a smart life solution business, utilizing inverter-driven technology inside the appliances to lower household energy consumption over a typical seven-year product lifecycle.
Customers can also access the subscription program digitally through the LG Online Brand Shop.
