PRISM+ brings in new PureFresh and FreezeMaster fridges to Malaysia

PRISM+ Malaysia has expanded its home appliances lineup with a new range of refrigerators and freezers belonging to the PureFresh and FreezeMaster series, responding to Malaysian shoppers increasingly stocking up during promotions and looking for better energy efficiency and long-term value.

The PureFresh FDR 520 leads the refrigerator lineup, a four-door model with 520 litres of gross capacity for weekly groceries and frozen goods. It uses a built-in Negative Ion Generator rated for 99.99 percent antibacterial protection and is currently the only model backed by lab testing against actual bacterial strains including E. coli and Staphylococcus aureus over 24 hours of continuous testing.

A Multi Zone Cooling System spreads cool air and negative ions evenly throughout the unit, working alongside No Frost technology and an inverter compressor to preserve freshness and cut energy use. Everyday conveniences include an external LED touch display, Quick Cool and Quick Freeze modes, recessed handles, and an energy-saving mode.

For smaller spaces, the PureFresh TMF 170 is built for compact living, taking up just 0.23 square metres of floor space while still offering 170 litres of storage. It runs at a quiet 42dB, carries a 4-Star Energy Rating, and includes tempered glass shelves and a reversible door, making it suited to apartments, studios, office pantries, and rental units.

Rounding out the launch, the FreezeMaster Series targets households buying in bulk and small businesses like cafes and home-based food sellers needing extra freezer space without commercial-grade costs. The series offers up to 100 hours of power-off protection to keep food frozen through outages, a 4-Star Energy Rating, an easy-to-clean white interior lining, a child-safe temperature dial, built-in LED lighting, a hovering door design, and a removable storage basket.

Price and Availability

The PureFresh 520 is available right now, while the rest of the lineup will be made available at a later date, but you can preorder it right now.