Samsung updates its Art Store for Art TVs with new line of masterpieces from San Francisco Museum of Modern Art
Samsung’s latest move in the partnership space is about the Samsung Art Store and the San Francisco Museum of Modern Art (SFMOMA), as the Korean giant implements artworks coming from a West Coast museum for the very first time.
With this launch, you’re getting a debut collection of 34 artworks pulled straight from SFMOMA’s collection like Diego Rivera’s The Flower Carrier (1935), Henri Matisse’s Femme au chapeau (1905), Wayne Thiebaud’s Display Cakes (1963), Jackson Pollock’s Guardians of the Secret (1943), and Piet Mondrian’s New York City 2 (1941) directly on supported Samsung displays.
This includes The Frame and The Frame Pro featuring Pantone-validated ArtfulColor for accurate color reproduction, matte anti-reflection displays to reduce glare, and customizable bezels so the TV mimics a framed piece on the wall.
The collaboration also sees artists like Robert Rauschenberg and Wayne Thiebaud on the platform for the first time, bringing more reach and traffic to connect audiences who may never physically visit San Francisco, while still making art part of everyday life.
The SFMOMA collection is available now, exclusively through Samsung Art Store on supported Samsung Art TVs.
