Samsung showcases brand-new The Frame Hospitality Model @ HITEC 2026
Samsung has officially released its latest The Frame (HL03H model) at HITEC 2026, held from June 15–18 at the Henry B. González Convention Center in San Antonio, Texas.
Crafted for hotels and premium commercial spaces, The Frame (HL03H) is the first-ever Art TV in Samsung’s hospitality lineup, combining a premium display with artwork, entertainment, and connected hotel services.
Featuring 4K QLED picture quality, an Anti-Glare panel, Slim Fit Wall Mount, and customizable magnetic bezels, it is designed to blend seamlessly into upscale interiors while simplifying installation through its integrated connectivity design.
The TV also introduces Collection Hub, allowing hotels to showcase curated artwork, photography, or brand visuals when the display is idle, while Generative Wallpaper enables guests to create personalized AI-generated backgrounds.
As Samsung’s flagship hospitality TV, it is the first in the lineup to support Generative Wallpaper and Live Translate, helping international travelers enjoy local content with subtitles in their preferred language.
For added convenience, the HL03H supports Google Cast and Apple AirPlay, enabling guests to wirelessly share content from their mobile devices via a QR-code-based connection. Device information is automatically removed upon checkout to help safeguard guest privacy.
