Samsung Malaysia launches limited time interactive booths for the new Galaxy A57 5G and A37 5G smartphones
To celebrate the launch of the Samsung Galaxy A57 5G and Galaxy A37 5G this week, Samsung Malaysia has announced the official sales date to be April 10, while setting up a big area to offer different interactive zones for visitors to learn about the smartphone duo.

Leading the lineup, the Galaxy A57 5G emphasizes camera performance, introducing enhanced Nightography powered by an upgraded Image Signal Processor and AI-assisted image processing, while its 50MP main sensor, improved HDR video, and faster shutter response aim to deliver clearer low-light results and more consistent captures in dynamic environments.
Alongside it, the Galaxy A37 5G targets users prioritizing reliability, with optimizations geared toward smoother multitasking, stable app switching, and responsive casual gaming, reinforcing its role as a performance-focused option within the series.

Both models share a common hardware foundation, including a 50MP triple-camera setup, a 5,000mAh battery, and a Super AMOLED display, while durability is addressed through IP68-rated water and dust resistance, complemented by Samsung Knox Vault for enhanced device-level security.
They also come with One UI 8.5 that updates the Awesome Intelligence suite with voice transcription, AI Select, Object Eraser, and Best Face, alongside Circle to Search with Google and deeper integration with Bixby and Gemini, collectively aimed at streamlining everyday interactions and on-device productivity.
To ensure fans and buyers are getting the best value, the up to 6 generations of Android OS upgrades and 6 years of security patches will be given to them, just like the flagship devices.