Coway Malaysia opens Southeast Asia’s first BEREX Store at Ombak KLCC
Coway Malaysia has opened Southeast Asia’s first Coway BEREX Store at Ombak KLCC Mall, which hosts the concept of wellness, home comfort and design under one roof.
By combining Coway’s products in curated, home-inspired environments with BEREX, which is their sleep and wellness brand, they aim to bring advanced functionality with more design-conscious products and spaces.
Janice Tan, Group Manager of Marketing Division at Coway Malaysia, said the concept is intended to position wellness as a more integral part of everyday living.
The Coway BEREX Store is positioned as the company’s most immersive and personalised retail destination, giving visitors an opportunity to explore how its products can fit into different aspects of the home.
The opening also marks an expansion of the BEREX name beyond a standalone product line, turning it into a broader premium expression of the Coway brand. Through the store’s interior and curated product selection, Coway aims to show how wellness technology, comfort, and design can work together within everyday living spaces.
