Samsung The Frame TV blends beautifully into any living spaces


Samsung Malaysia Electronic today unveils The Frame TV line in an effort to make your television customisable to your living space.

Samsung The Frame


As more and more consumers are paying attention in choosing their electronics appliances that match their interior design, The Frame provides interior designers and home owners more than just a screen to enjoy their favourite entertainment programme.

Art Mode

Instead of fading to black like a conventional TV, The Frame display transforms into bespoke work of arts when powered off. In layman’s terms, it literally turns into a giant digital picture frame where Samsung calls it the Art Mode. Samsung collaborates with 37 renowned designers and features over 100 exclusive works of art within the gallery. Of course, it also supports photo display through the USB or Samsung’s Smart View app.

Intelligent & Customisable

Equipped with brightness sensor, The Frame will intelligently adjust the brightness of the content to match the light level in the room. Apart from that, The Frame also consists of customisable frame options including Walnut, Beige wood and White, providing users with the flexibility to match their TV to their interior.

No Gap Wall-mount

A universal mount system is built into the back of the TV. It positions the TV flush against the wall when mounted, allowing it to look like a real picture frame. Thanks to its Invisible Connection, The Frame can be mounted just like a picture frame or painting without messy cables. Therefore, the whole setup will look complete and tidy for any living spaces.

Pricing & Availability

Blends with the printed art pieces

Blends with the printed art pieces

Samsung The Frame will be available in Malaysia on 15th August 2017:

65-inch ~ RM 14,999

55-inch ~ RM 9,999

For more information on The Frame TV, please visit

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