Samsung introduces enhanced Bixby voice assistant for smarter AI Search on Smart TVs
Samsung has updated its AI-powered Bixby feature on its 2025 TV lineup, bringing an enhanced Bixby voice assistant for smoother, more intuitive information discovery.
Samsung’s latest TVs feature a smarter Bixby voice assistant that delivers more natural, conversational, and personalized interactions. Powered by generative AI, Bixby understands context and follow-up questions, answers general queries, offers tailored recommendations, and provides details about on-screen content without disrupting viewing.
Not only that, Bixby integrates with SmartThings, enabling users to control connected home devices directly from their TV with simple voice commands. Secured by Samsung Knox, it also ensures privacy by keeping user voice data off servers and devices.
With that said, Smarter Bixby will roll out on 2025 Samsung TVs — including Neo QLED, OLED, The Frame, and QLED models — launching first in South Korea and expanding worldwide gradually.
