Samsung showcases 14 artworks on 2026 OLED TVs @ Seoul Design Week 2026
Samsung is presenting its “Design Is an Act of Love” exhibition at Seoul Design Week 2026 in Seoul, South Korea, featuring 14 artworks inspired by Samsung products, each displayed on a 2026 OLED TV (S95H) fitted with a customized frame designed to complement the artwork.
The artworks take inspiration from Samsung products across mobile devices, home appliances, and TVs, including Music Studio 5, Bespoke AI Family Hub, and Galaxy Z Fold8. Using their own experiences and imagination, the artists reinterpret each product’s distinctive features, with AI serving as a tool to explore ideas and new forms of expression.
Among the contributors, Tommy Tokyo draws on the Infinite AI air purifier to portray the concept of clean air, while Caffè Design explores how The Serif TV’s iconic I-shaped silhouette interacts with its surroundings.
The exhibition also features 14 Samsung OLED TVs (model S95H), each fitted with a custom frame tailored to complement its artwork’s colors and mood. The TV’s Float Layer Design creates the illusion of a screen suspended above a metal plate, while the bespoke frames enhance each piece’s visual presentation.
Together, the artworks, frames, and TV design showcase Expressive Design, celebrating human diversity and imagination through distinct artistic interpretations.
