First Impressions – New Samsung TV with Dolby Atmos – It just works
During the launch of Samsung’s supersized TVs partnered with Dolby Atmos, we are given a chance to experience different settings of the system alongside the dedicated features designed for the environment, with each room tuned to show what happens when huge screens and multidimensional audio work together.
We kicked things off in the living room setup, where the Neo QLED QN90F took center stage. At 115 inches, it’s basically a home cinema on its own, and Samsung lined up movies, dramas, and documentaries so we could actually see the differences across genres.
And just to set the scale: this colossal panel is only about a thumb thick. A TV this huge having a profile that slim is just wild.
But here’s where reality hits. With screens this massive, the biggest limitation isn’t the hardware, it’s the content. Platforms like Netflix and HBO Max help here, though availability still depends on your subscription tier and whether the title supports 4K.
If you drop below 4K, however, the AI upscaling starts making things a bit worse, as lower-resolution content can look smudgy, especially during fast motion, which isn’t ideal for a screen this large.
But one thing the QN90F nails is brightness control. Thanks to Quantum Dot tech, scenes mixing bright whites and deep blacks don’t show blooming or ghosting, which is exactly what you’d expect from a premium TV.
Even the remote is leveling up this year. No batteries required – you can charge it via USB, the solar panel on its back, or even through 2.4GHz WiFi harvesting. Basically, it’s built to stay alive forever.
Paired with the setup is the Q990F soundbar, complete with a compact subwoofer and rear speakers. Despite its “small” size, the system easily fills the space and matches the scale of the TV with surprisingly rich surround sound.
Moving into the gaming room, Samsung switched things up with the S95F OLED – the one built for gamers. It comes with a 165Hz refresh rate, VRR 120Hz for consoles like the PS5 and Xbox Series X, plus NVIDIA G-Sync Compatible and AMD FreeSync Premium support. And like all the models we saw, the anti-glare coating makes a huge difference. Whether sunlight or bright lamps are hitting the panel, the OLED stays distraction-free.
OLED’s true blacks shine here, literally and figuratively. And with gaming-focused tools like Virtual Aim Point and Mini-Map Zoom In, Samsung is clearly giving players a little “assist” when they need it. The TV also tweaks its picture settings automatically based on genre, though you can manually choose from multiple presets too.
And yes, this OLED is thinner than a thumb. Every time you see it, it’s still surprising.
The soundbar for this setup is the QS700F, which Samsung calls its “smartest” yet. It has multi-directional speakers and a built-in sensor that figures out its orientation so it can adjust audio output accordingly. So wherever you place it, it’ll just adapt.
Finally, in the art room, The Frame Pro takes over. This model uses a new matte finish that genuinely looks like canvas, and while its outer frame looks thick, it’s actually just a magnetic attachment. The TV underneath is almost as slim as the others.
Samsung is pushing generative AI here too. Users can now generate art on the fly using prompts or tags, or hit random to get something totally unexpected. And even though this is marketed as an art-first display, it still plugs into the Samsung ecosystem like any other TV. It can show workout dashboards when paired with a Galaxy Watch or Galaxy Ring, or pull up Samsung Food to suggest healthy meals.
But the coolest part might be the wireless streaming hub. You connect all your devices to that box, and it sends everything to the TV with low latency. That means your wall stays clean, cable-free, and genuinely gallery-like.
The Frame Pro pairs with the S801D soundbar, this time in white. It’s slimmer and softer compared to the earlier setups, but still strong enough for its intended room size. And yes, it uses the same solar-powered controller, now color-matched.
All together, Samsung’s collaboration with Dolby Atmos pushes the whole lineup forward. With Q-Symphony and wireless Dolby Atmos support, the TVs and soundbars work in sync to deliver a simple, high-end, fully immersive home entertainment experience.
