Hisense joins IFA 2025 with ‘AI Your Life’ theme through next-gen tvs, laser cinema, and smart living tech
Hisense’s presence at IFA 2025 comes in the form of ‘AI Your Life’, as they packed everything from next-level displays to smarter home appliances and even air systems that know if you’re there.
On the entertainment side, Hisense is putting the spotlight on its massive 116-inch RGB-MiniLED UX TV, which pushes brightness up to 8,000 nits while showing off deep blacks and vibrant colors. Meanwhile, the lineup expands into MicroLED sets, AI TVs, and sound solutions that can turn any living room into a gaming zone, esports hub, or even a digital art gallery.
For movie buffs, the TriChroma Laser Cinema L9Q is set to deliver a full-blown IMAX Enhanced cinema experience up to 200 inches, while the Laser Mini Projector C2 Ultra stretches projection to 300 inches with ultra-low latency, ideal for big-screen gaming or casual weekend screenings.
There are other appliances as well, such as the PureFlat Smart Series refrigerator now doubles as a 21-inch interactive hub that can plan meals with Kitchen AI, stream content via VIDAA, or even post AI-generated art. Backing this is the new ConnectLife AI Agent, powering a Cooking Agent and Laundry Agent to optimize energy, ease household chores, and bring a layer of intelligence to daily life.
And when it comes to comfort, the award-winning U8 S Pro Air Conditioner brings presence detection, an AI voice assistant with 18 commands, and HI-NANO ion purification, all wrapped in a sleek design with personality-driven features like a dot-matrix display. Lastly, it doesn’t just stop at homes, because the brand is extending AI smarts into smart buildings, energy management, and even automotive air systems for sustainable mobility.
